Interactive real-time installation

How can the benefits of generative AI be communicated and inspire an audience with its transformative potential? Watsonx Your Business aimed to accomplish this. The installation became the central focal point at IBM’s Think 2024 event in Boston; it acted as the main conduit between attendees and all exhibits.

RenderHeads were commissioned to create an app that ran over six LED totems. It was synchronised and controlled through a custom made physical interface located in front of each totem. The app allowed Think attendees to get hands-on with real-time visuals and in the process playfully reveal the advantages of generative AI.

• Real-time ray tracing at 60fps powered by our proprietary ‘RenderGen’ tech:
  • Soft shadows
  • Ambient occlusion
  • Image based lighting
  • Denoised
  • Super sampled anti-aliasing
  • Custom DoF

• Synchronised video playback for takeover moments using ‘AVPro Video’ – link
• Metaphor driven real-time motion
• Custom networking (physical UI integration)
• Custom lighting state trigger
• 6 x synchronised totems 2160 x 3840 @60Hz
• App distribution and deployment via RenderHeads ‘BuildBrowser’
• Development captures using RenderHeads ‘AVPro Movie Capture’ – link
• ‘RenderDog’ app management and crash mitigation

• RenderHeads – Software Development
• RenderHeads – Technical Direction
• George P. Johnson – Lead agency
• Accept & Proceed – Lead Creative Agency
• Make Associates – Digital Design, Build & Fabrication