Augmented Reality
HSBC
A smarter, more sustainable city
In order to highlight HSBC’s sustainable finance initiatives, we collaborated with 2LK to build an augmented reality smart city experience.
Visitors are invited to interact with a physical, 3D printed model, before using an augmented digital layer to uncover information about specific projects. A modular design, the smart city debuted at the World Economic Forum, and is currently touring the world.