We worked with a popular sports brand to help create an interactive race experience
Visitors were given the chance to test their mettle against virtual athletes and have the experience recorded and packaged into a custom digital takeaway.
RenderHeads were involved in the software development, hardware specification and physical installation on-site. We developed a system to measures the runners as they moved down the track using industrial laser sensors and created the visuals on the 20m LED wall, including 2 million reactive particles which react to their movements. A high-speed camera was used to capture the race and the footage was automatically edited, packaged and emailed to the participants so they could relive the experience at home and share it with friends.
The system processed over 4000 users and ran for 3 weeks continually at sites in Milan and Paris during the UEFA Euro 2016 tournament.
- C# .NET
- 4k Ultra HD